Brief: Microsoft has a trio of websites dedicated to identifying intellectual property within their Services division, and making that information easily accessible for employees around the globe. The old sites were loosely branded, bland, and left employees unsure of how each site functioned in relation to the others. Each site needed its own identity and a clearly defined function, but had to work as part of the larger group.

Solution: Electric Pen created a tightly integrated group of websites that feature identifying logos and animated messaging. Each logo represents the unique function of each site, and common stylistic elements tie the trio together. Electric Pen reorganized the menu and data structure on the sites, making them cleaner and more accessible. The new websites have surpassed the usage goals set by Microsoft.