Brief: Key Professional Media, publishers of Super Lawyers and Law & Politics magazines, hired Electric Pen to redesign their Super Lawyers website.

Solution: The entire website was deconstructed and rebuilt from the ground up. The search function was redesigned to make it more intuitive and to more prominently feature top-value content. Complex back-end features track user data and trends, allowing Key Professional Media to better understand and serve the needs of their customer base. Electric Pen worked with Key Professional Media's internal technical team to complete the build-out of the site, which required diligent reporting and precise communication to ensure the combined team's efficiency, effectiveness, and ultimate success.