CLIENT NAME:

Microsoft

BRIEF:

Microsoft Services division has a trio of websites dedicated to uniting its employees to intellectual property, enabling best practices for the Services division. The sites were loosely branded, bland and lacked clear messaging. Microsoft employees were unsure of how each site functioned in relation to the others. Each site needed its own identity and a clearly defined function, but also had to look like part of the larger group.

SOLUTION:

Electric Pen created a tightly integrated group of websites that feature identifying logos and animated messaging that brings a cohesive, fresh look to the sites. Electric Pen also reorganized the menu and data structure on the sites, making them cleaner, clearer and more accessible for users.