CLIENT NAME:

Microsoft

GOAL:

Microsoft Services division has a trio of websites dedicated to uniting its employees to intellectual property, enabling best practices for the Services division. The sites were loosely branded, bland and lacked clear messaging. Microsoft employees were unsure of how each site functioned in relation to the others. Each site needed its own identity and a clearly defined function, but also had to look like part of the larger group.

SOLUTION:

Electric Pen created a group of three identifying logos to brand the sites. Each logo graphically represents the unique function that each of the sites brings to the group, and the stylistic similarities between the identities tie the trio together.