CLIENT NAME:

CellNetix Pathology & Laboratories

GOAL:

CellNetix needed to create a strong identity that would communicate the company's status as the premier pathology and laboratory organization in the Northwest. They then needed compelling collateral materials to support and extend their brand message.

SOLUTION:

CellNetix came to the table with a specific brand analysis methodology in mind. We modified our own standard approach, combining our tools and ideas with theirs to create an effective process that was still familiar and comfortable for our client. Then, we developed a powerful brand identity and supported it with bold, eye-catching collateral.