CLIENT NAME:

Short Cressman & Burgess, attorneys

CHALLENGE:

Create a simple, yet eye catching ad for Goodwill Industries' "Evening of Stars" event program that both conveyed SC&B's support and brought awareness of SC&B to the reader, all within the requirement of a black and white ad in a rather odd format.

SOLUTION:

Use basic shades of gray expressed in simple, repeated shapes that artfully coexist with the text. Together, with a black background, these elements bring texture and vibrance to the piece.